Networking is an essential component for building your conveyancing business.
Whether you’ve started your own practice or bought an established one, investing time and energy into building your network can pay significant dividends over time.
By networking with the right people, you could connect with more potential clients, gain greater knowledge and understanding of industry trends and take advantage of the type of mentoring and support that comes with sharing mistakes, successes and advice.
So, what are some important tips to keep in mind when networking? Here are a few tips to guide you as you build your brand:
1. Start with your existing network:
Scan your existing network is a great place to start. Look through your LinkedIn, industry colleagues, or classmates. Follow their careers, like their content and reconnect for a meal.
2. Attend industry events:
The conveyancing and law industries have a plethora of conferences, trade shows, and events available through industry stakeholders like triSearch, as well as membership organisations like the Australian Institute of Conveyancing state divisions and Queensland Law Society. Attending these events with an open mind and be prepared to meet new people and learn new things.
3. Be authentic:
When you’re interacting with anyone in your network, whether new or old, remember that networking is about building relationships, not just exchanging business cards.
Show you’re authentic by taking the time to get to know people and find ways to add value to their lives or businesses.
4. Follow up:
One of the simplest things to do, but one that makes a good impression is to follow up after your conversations.
After adding a new face to your network, whether it be a prospect, industry stakeholder like an agent or software provider representative, or even a colleague, ensure you’re following up with them in a timely manner. This could mean sending a quick email or scheduling a coffee chat to learn more about their business.
5. Stay engaged:
Networking is an ongoing process, so make sure to stay engaged with your contacts over time. This could mean sending occasional updates or sharing relevant industry news.
Alternatively, use the digital world to your advantage, expand your network by consistently adding who you meet out ‘in the wild’ on social channels like LinkedIn.
Networking is an essential component of building a successful conveyancing business.
By investing time and energy into building your network, you can break into new markets with agent friendships, form valuable partnerships with other conveyancing businesses, and stay up-to-date on industry trends.
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